I initially created Stur for my wife, so she could drink more water naturally while pregnant with our twin girls. We are a family-run company, and our brand is about helping others to love water naturally.
Our products enhance the taste of water. But enjoying Stur starts with first having access to safe and clean drinking water - which shockingly many people do not! That is why we proudly donate part of our sales to charity: water - a non-profit organization trying to help solve the drinking water crisis. Please visit their website to share the love, and see if you can help too.
Stur was born while my wife was pregnant with our twin girls. The doctor had recommended she drink 8-10 glasses of water a day - but like most Americans, she wasn't drinking even half of that! And she was getting dehydrated. So to help her, I started looking for healthy ways to flavor her water. I went to the store and searched the drink mixes, but found that they were all made with artificial chemicals that we didn't feel comfortable putting in my wife's body. Finally we started making them ourselves, using real fruit and stevia extracts. It took us over a year and hundreds of different combinations to land upon a blend that tasted better than most bottled sugary drinks!
When I first told my family and close friends about Stur, they told me I was crazy to launch a product in this category, competing with established, multi-billion dollar companies. Then they tried Stur. They still told me I was crazy, but they also admitted that Stur tasted fantastic! I counted that as a saving grace. Entrepreneurs have to be somewhat crazy to start something, but I could never have started this business without my wife's incredible support - that has been the constant.
In the weeks and months since, our family and friends couldn't get enough of Stur. We were spending nights and weekends making it for others, and that really pushed us to share our secret. The first time Stur got into a health food store and the owner tasted Stur and said "I love it, we'll take several cases" - I almost couldn't believe it. It was an incredible feeling, having something you created in your kitchen selling in a store - just magical! I actually didn't bring enough product with me that first time out to fulfill the order, I had to go back home and bring some more. ;)
Since then, we've started selling Stur in a variety of online and offline retailers, as well as on the home shopping channels. We got into every outlet through cold-calls and pounding the pavement; it's hard work but we thank our customers for keeping it going.
The name "Stur" is relevant to the drink mix category, but it actually stands for "Savor The Ultimate Reason." It took my wife and I over 3 years to get pregnant - and during the tough times, we used to tell each other to remember our ultimate reason - to build a family. For our customers trying to lose weight, manage diabetes, or just be healthier and drink more water everyday - whatever your ultimate reason, we hope you stay confident and that Stur helps you reach your goals as it did ours. With Love,
>> Did you know that more than 3.4 million people die each year from water-related diseases? (and over 90% of those dying are children under the age of 5). These are more people killed every year than all forms of violence, including war. Read more
>> Did you know that every $1 invested in improved water supply and sanitation can yield from $4 to $12 for the local economy, depending on the type of project? Read more
Here is a link to several additional sources of info: http://water.org/news/resources
Please join us in trying to make a change.