How We Started

Stur was born while my wife was pregnant with our twin girls. The doctor had recommended she drink 8-10 glasses of water a day - but like most Americans, she wasn't drinking even half of that! So to help her, I started looking for healthy ways to flavor her water. I went to the store and searched the drink mixes, but found that they were all made with artificial chemicals that we didn't feel comfortable putting in my wife's body. Finally we started making them ourselves in our kitchen, using real fruit and stevia extracts. It took us over a year and hundreds of different combinations to land upon a blend that tasted better than most bottled sugary drinks!

Where We Are Now

Since then, we've built a team, launched Stur in over 50,000 stores Nationwide, developed 12 new Liquid Water Enhancer Flavors, and launched a new line of Electrolyte Powders.

Above all of that, our most important accomplishment is helping our customers reach their hydration goals. Just this past year, we have helped people drink 583,542,501 glasses of water, cut out 33,448,765 pounds of sugar, and replace 276,233,136 plastic bottles in circulation.